The study, from leading savings site VoucherCodes.co.uk
, finds that Brits are far less likely to cite the teen activist as their main inspiration for going green, instead listing a fear for future generations (21%) and a sense of guilt (18%) as their top reasons for making eco-conscious lifestyle changes.
While nearly nine in 10 respondents (88%) expressed concern for the future of the planet, only a little over a quarter (27%) consider sustainability to be a key priority in their lives. Almost one in five Brits (18%) admit that they should be doing a lot more to reduce their personal impact on the environment, but many find it too difficult to change their habits. More than a fifth (21%) claim that living sustainably is too inconvenient, especially from a financial point of view.
However, while just under one in five people (18%) find adapting to a more eco-conscious lifestyle to be too expensive, others see being green as anything but mean—particularly to their bank accounts. A cheeky 15% of Brits say they try to be more environmentally friendly, purely because they hope it saves them a few pounds.
Over a third of Brits (36%) believe saving money is a happy by-product of being environmentally-friendly, with people saving an average of £61.88 each month as a result of their lifestyle changes – totalling £742.56 over the year.
This attitude resides largely among younger generations, with almost half of 18-24-year olds (46%) agreeing that living sustainably equates to being savvy with your money, compared with only a quarter of those aged 55 and over (23%).
When it comes to the things that people do in order to reduce their personal impact on the planet, buying fewer items that contain plastic-packaging is the action most commonly taken in Britain (57%).
Top actions people take to be more environmentally friendly: