A guide to effective business marketing

February 22, 2019

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No matter what you’re selling, a successful business needs a great marketing strategy. Whether it’s commercial Ford vehicles or a fancy guest house in Blackpool, marketing is key to getting going and continuing to grow. In this article, we’ll explore some of the fundamental marketing routers your business can take advantage of.

Outdoor banners
If you’ve got the space outside your establishment, or can afford to rent a suitable space, and outdoor banner is a fantastic marketing investment. Doing so can help direct the attention of passers-by to your business in a relatively cheap manner. Research has found that the majority of a local business’s regular customers live within a five-mile radius of where you are based, so your banner could possibly be viewed by a single customer 60 times in a week.


Influencing on social media  
The best part about social media? It’s free and the audience potential is huge. In January 2018, the UK had 44 million active social media users, representing 66% of the population. Of course, not all users will be potential customers or clients, but that is a phenomenal outreach for a free service. This is why a company, no matter what the size, should fully utilise this tool.

One method to get people engaging with you on social media is to run competitions. Clothing retailers QUIZ conducted a ‘12 Days of QUIZMAS’ which offered Instagram, Facebook and Twitter followers the chance to win prizes in the run up to Christmas. The requirements were to share the post and tag your ‘bestie’. This enabled the brand to reach larger audiences with little outlay.  


Tried and tested leaflets
For start-up businesses, leafletting is a great choice as it is very cheap. Leaflet distribution, according to research, is a much more memorable form of advertising, with nine out of 10 people remembering door-drop mail they’ve received. This form of marketing can send your customers the message you’re intending to get across from as little as 5p per household. It also enables you to get customers engaging with your business.

Don’t get carried away with your leaflet design. By keeping your design simple, including your business’s name, logo, telephone number, email address and the service(s) you are offering, potential customers or clients are more likely to keep a hold of your leaflet, thus meaning they’ll always have a hard copy on hand.

Like with social media, a great way to encourage engagement is to offer a coupon or discount with your leaflet.

Take it on the road
We’ve all seen vans and trucks with company names and logos printed on the side. This is because it can turn your transport into an all-year-round marketing machine. Even if you’re parked up, members of the public can still engage with your brand. It doesn’t matter how big the company is either, as all sizes can benefit from this, although for smaller businesses this would be a relatively cheap way to get their brand or product noticed every day.

It isn’t as expensive as you might think either. According to the Outdoor Advertising Association, using a vehicle wrap is the cheapest cost-per-impressions of any main form of advertising. Naturally, a television advert is most expensive, with costs of close to £40 per thousand impressions during primetime. Radio is cheaper, but can still cost in the region of £10 per thousand impressions for a 30 second slot. Vehicle wrap, however, can cost as little as 30p per thousand impressions and has a much longer shelf life. 

These aren’t all the ways you can market your business, of course. Realistically it all comes down to your budget, but you certainly shouldn’t scrimp on how much you set aside as its worth could be crucial to your business succeeding and growing. The above options should definitely help with your quest if you deliver it correctly.

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